Contacting Leads – The Importance of Being Fast

Let me just show my client 3 more homes, and then I’ll get on this lead.

Wrong!

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According to a study by Harvard University,  Odds of reaching a lead you try to contact drops by 10 times after the first hour from the time they reached out to you.  Speed in contacting a lead is of utmost importance.   They’re sitting by their computers.  They’re looking at your website.  They’re wondering about a property.    Soon they’ll get up, go to lunch (or bed, or work..) and forget about you and the question they asked.

Clients.  Get them while their hot!